We are a team of software product builders experienced in building analytics for the buy side of the programmatic advertising ecosystem.

Having noticed many of our own customers get frustrated by poor performance of their display ads—remember all those ad clicks with <1 sec session duration?—we decided to build Plobyte, an analytics product for marketers to better manage and optimize digital ad performance .

After many experiments and analyses, we’ve concluded that as much as 40% of the ad budget is wasted from the start, which leaves a little over half of the ad budget in play for the campaign’s performance potential!

Work with us to maximize your campaign’s full potential.