We are a team of software product builders experienced in the buy side of the programmatic ecosystem.

Having noticed many of our own customers get frustrated by lack of post-click conversions from their display ads, we went on a mission to better understand the root cause.

After many experiments and analyses, we’ve concluded that as much as 40% of the ad budget is wasted from the start, which leaves only a little over half of the ad budget in play to generate conversions!

We built Plobyte to help demand generation and paid media marketers avoid exactly that. It’s an ad analytics tool that helps you get more conversions from ads without spending more.